W Hotels Worldwide, part of Marriott International, collaborates with LUXE City Guides – to curate a series of print and digital travel guides packed with insider information for W Hotels guests in nine W Hotels destinations including Bali, Bangkok, Honga Kong, Melbourne, Osaka, Shanghai, Singapore, Suzhou and Xi’an. The look of the W Hotels LUXE City Guide is influenced by Spring/Summer 2022 trends, with fabulous, eye-catching colours and layouts brimming with the know-how of a savvy local pal.
“The W brand’s mission has always been to fuel our guests’ lust for life by providing them with access to the latest trends and immersive experiences unique to each city, and the W Hotels LUXE City Guide is the latest example of what we do,” said Jennie Toh, Vice President Brand Marketing and Management, Marriott International Asia Pacific. “As everyone gets ready to jetset once again, the guide will be the perfect resource for new/next discoveries for those waiting to rediscover the joy of travel.”
The W Hotel LUXE City Guide provides a plethora of quick, to-the-point travel tips in a 24-hour timeline format, including where to go, what to see and which eateries are not to be missed in each destination. The guide taps into the W brand’s DNA by inspiring guests to connect with each city and culture through the approaches of great music, design, fashion and FUEL – the brand’s unique take on wellness. By directing visitors to the best spots for interesting art, delectable eats and local fun, the guide empowers guests to make the most out of every trip.
“LUXE City Guides are a trusted source for ultra-researched travel and lifestyle information curated by expert teams of locals,” said Simon Westcott, CEO and Owner of LUXE City Guides. “The super-charged energy of W Hotels celebrates its guests’ endless appetites to discover what’s new/next in design, music, fashion and wellness. With the theme of Unleash Your Curiosity, the W Hotels LUXE City Guide sets the scene for next-level travel knowledge, providing valuable destination-insider info through the vibrant lens of W.”
Throughout October, pop-up events celebrating the launch of the W Hotels LUXE City Guide will take place in W Hotels across Singapore, Suzhou and Xi’an. The pop-ups will showcase the nine destinations in the guide and feature scrumptious bites and sips that are virtual passports to the fun, charm and magic of each city.
The W Hotels LUXE City Guide is available in English, Japanese, Traditional Chinese and Simplified Chinese. For more information, guests can connect with the W Insider at any W hotel for a copy of the guide, or access the destination content available at https://www.whotels-asiapacific.com/luxecityguides. Guests are invited to join the conversation on Instagram @whotels @luxecityguides and hashtag #UnleashYourCuriosity #WLuxeCityGuides.