Almost two years after opening on the spectacular cliff tops of Nusa Dua, The Apurva Kempinski Bali is paying tribute to Indonesia’s rich diversity via a new video campaign entitled Celebrating Diversity. The short clip set captures the essence of this sensational resort and celebrates Indonesia’s rich diversity of culture, history and philosophy: features distilled at The Apurva Kempinski Bali, creating a special experience for tourists and guests.
The beautifully produced videos will be rolled out through a marketing campaign over the coming months, starting with a January 2021 campaign targeting the Indonesian market. The second phase of the campaign will hit the market in China in the second quarter, followed by the rest of the world later in the year.
“From the moment we opened the resort on 1 February 2019, we set out to make The Apurva Kempinski Bali the market leader on the island,” said Vincent Guironnet, General Manager, The Apurva Kempinski Bali. “We are now pleased to launch this new video series that celebrates the diversity of Indonesia through unique guest experiences; highlights the diversity of our talented team; and brings our Kempinski brand pillars to life. This campaign will further ascertain our positioning as Bali’s leading luxury resort.”
The colourful new video series follows the journey of the iconic Kempinski Lady in Red as she experiences the four brand pillars that make The Apurva Kempinski Bali unique: Spectacular, Sensational, Curated and Serene.
The campaign celebrates the diversity presented by Indonesia, an archipelago of 17,500 islands with 300 ethnic groups speaking 750 languages. The term can be traced back to the Kingdom of Majapahit, which ruled much of Indonesia from the 13th to the 16th century and left a legacy of achievements in the field of arts, design and architecture. This diversity is reflected in the official motto of Indonesia, ‘Bhinneka Tunggal Ika’, meaning ‘Unity in Diversity.’
All at The Apurva Kempinski Bali has been carefully curated to celebrate the culture, history and philosophy of the Majapahit era: modern Balinese architecture pays tribute to the island’s natural landscapes and man-made temples; opulent interior spaces created by Indonesia’s finest craftsmen and craftsmen pay tribute to the country’s rich design heritage; and the varied talents of a multi-cultural team offer guests a warm and generous welcome showcasing the best of Indonesian hospitality